WIN by reading US and Mountain Dew team rider Christy Prior’s article!



Read Christy Prior’s (pro snowboarder) article and tell us who her sponsor is to win…

• 3 months supply of Mountain Dew drinks

• MD Beanie

• Stickers

• 2 x 1 day surf school certificates (value $240)

Please email with the answer in the subject line. Winners will be announced on the 1st of October 2011.


Hello all, my name is Christy Prior and I am an ambassador for Mountain Dew for freestyle snowboarding. I have been snowboarding for six years now and from the get go I dove head first (quite literally at times) into the freestyle side of snowboarding. The excitement generated from this aspect of the sport tests your ability and, if governed by the right attitude, the fun and progression you experience is thoroughly addictive and near impossible to discontinue. Once you start, you can’t stop. Snowboarding at an international level takes you all over the world, and the places you see and the people you meet are priceless.

I spent the northern hemisphere winter based in Breckenridge, Colorado USA. There I trained extensively with my main goal of building my mindset up to the level I needed to push the boundaries of my physical capabilities. As I was prominently a rail rider, I wanted to move more towards slopestyle, which is jumps as well as rails, especially now that slopestyle has been confirmed for the 2014 Winter Olympics. To make this transition, I worked on extending my bag of tricks considerably, mainly focusing on jumps, which I feel was a success. As well as fine-tuning my aerial awareness, I was able to gain a decent amount of media coverage over the internet through filming, photo shoots and competitions. I also landed my first photo, a full page at that, in NZ Snowboarder magazine.


I’m happy to say I had a successful competition season also, even though training was my focus this year. I placed in numerous events including winning the ‘Volcom Peanut Butter Rail Jam at Keystone’ and the ‘CMC Rail Jam’ both in Colorado, USA. I then returned home to New Zealand where I took out the Auckland ‘Big Air’ invitational with a front rodeo 720, not only winning the women’s division but also winning ‘Best Overall’ out of the men’s and women’s divisions. This was definitely a career best for me. Shortly after this I cashed in another first at the ‘Remarkables Slopestyles’, but just when I thought my focus on jump training had paid off and I was ready for the international events in August, I took a fall that put me out for the season. Sometimes you just have to take the good with the bad.

As with all extreme sports, they come with a price. More often than not, your body endures a beating that comes with the territory. Even the best in the game could provide you with a respectable list of injuries snowboarding is responsible for, but I would say nearly all would vouch they were worth the price. Yes, I guess you do have to be a glutton for punishment as sometimes the love for the sport is one sided. I find the recovery period can either make or break an athlete as it tests your mental strength. I have had my fair share of season ending injuries, including my grade III AC separation, which I am currently nursing right now. I choose to use the time to chip away at my Bachelor of Business Degree, earn some money to fund my expensive chosen sport as well as mentally train (studies show that this can be as good or sometimes better than physical training) so that I can come back stronger. Its hard to always find a positive in every situation, but there is always one there if you know how to look for it.


Snowboarding is so much fun. It has been the main player in my life for these past few years and will continue to be for many more to come. If you get the chance to get into this awesome sport you will never regret it and you will for sure have a blast! Like most sports it can be expensive to start but there are plenty of great places out there to hire gear for a reasonable price. If you were up to committing to your own set up, the crew at Underground Skate, Orewa can definitely help ensure that you are purchasing the gear that is right for you. If a whole set up is out of the question for you at this time, the one thing I would recommend buying is a good pair of boots. Comfortable and fitted boots are imperative to your enjoyment on the snow, and when you are having fun is when you are most likely to progress!

Get into it and don’t forget your Mountain Dew!



September 23rd, 2011

Famous Apparel NOW Instore & Online

Fresh Arrivals Instore! // General store news

Famous Summer stock has landed


Famous Stars and Straps (also known as FSAS) is an American clothing and accessory line created by Travis Barker, best known for being drummer of the pop punk band Blink-182. It was founded in 1999 hence the slogan, “Doing Our Own Thing Since 1999″. The company is based in Corona, California. Famous Stars And Straps clothing is influenced by music genres such as punk rock and hip-hop.

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September 21st, 2011

New Sunnies Arriving For Summer

Fresh Arrivals Instore! // General store news

With Summer just around the corner we thought we stock up on some new styles by the best brands available.

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This Summer DRAGON has some wiked new colourways in the JAM, FAME, DOMO & CALAVERA. They have also introduced the VICEROY which is  super steezy retro styled.

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VON ZIPPER…. We have all owned a pair! VZ has a great range of styled frames available. We’re sure to stock the latest and greatest,  if its not in stock dont worry we can get it for ya…. The DESMOND is my pick for Summer so make sure you check it out!

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ELECTRIC never miss a beat! They have added some wiked colourways to the mix…. Make sure to check out the new poppy TONETTES!! We have picked up  the *NEW* JAILBREAK & SHAKER styles so be sure to check these out instore…

September 13th, 2011