Us was started in 1997 by Nick Humphreys from the back of a car boot. After studying Marketing for 18 months he flagged his Tertiary studies. Sick of doing assignments on bogus companies, he drew down his student loan money buying skate gear and printing tees. “I started with $3000, a wad of stickers and flyers, 10 tees friends had designed, 15 decks my brother and I imported from the USA and my homework desk” Since then Underground skate has become Us. Moving shops three times and refitting each store twice. The Underground Crew of friends and team have developed Orewa and Stanmore Bay skateparks. Their team over the years has been rated as one of the best in NZ, winning every division of the Nationals. Underground Skate has always been about ‘our community’, hence the name US. It represents us, the ‘jackass’ generation of young people who like to have fun, push the rules and enjoy our lives. ‘if you know what US stands for, then you are apart of US.’
MEET THE TEAM…
Head Honcho: Nick Humphrey’s
I started working at Underground Skate in March 2014. I brought my first skateboard from Nick when I was about 13year old and remember hoping one day I would work in a store like that! So 12 years later, here I am. After studying youth work and starting a photography business, I’m now super stoked to be working full time at underground. I love being part of the team here and being involved with things I’m passionate about. My favourite brands we stock are RPM, Chinga, Vans and anything to do with surfing! When I’m not at work, I love to surf, play music, take photos and travel with my husband as much as I can.
I started working at Underground Skate back in 2008. I was told about the job through a mutual friend of mine and Nicks. Since then I’ve been off on other adventures like getting married, starting a family and living in Sydney. But now we are back home in NZ and I’m back on board! I’ve always loved being part of the team at Us, the shop has a real cool vibe and an awesome connection to the community. Whether it’s the skate school, or other events at snowplanet, the shop or supporting local schools and the surf club Underground skate has always believed in keeping it local and being involved in the community and I think that’s pretty rad! I love working with a team that are so passionate about what we do Surf, Skate, Snowboarding and Fashion… It’s really cool to be able to help the customers find the right gear for them or seeing how stoked a kid is when they walk out with their new skateboard, snowboard, surfboard or a fresh pair of shoes! My favourite brands are RPM, Vans, Nike and Burton. Outside of work I love snowboarding, yoga, dance and being a mum to my 2 awesome boys Jai (4) and Felix (4 months)
I started working at Underground in October 2013. I had brought my first board off Nick a month earlier and after a few weeks of pestering, he offered me a trial day and I’ve been here ever since. I love our team here, our surfing staff trips and the relationships and sense of community we develop with our customers. My favourite brands here are RPM, ALC and Chinga. Outside of working at Us, I study a double major in psychology and English at Massey Albany and spend as much time as i can travelling, surfing, reading and diving.
I started working at underground October 2013. I met Nick when working on new designs for the Orewa Skate Park and he offered me a job after missing out on the HBC local board. This was probably a blessing considering 2013/2014 was my favourite summer so far. Meeting new people, chasing waves and introducing customers to surfing is why I love my job! I like all NZ brands from crate, DEF to ALC, I also can’t wait for Agenda to release their new range of boards! I’m currently in my last year of my BCIS majoring in software development. After my degree you will find me overseas surfing reef breaks and drinking corona all day! In the mean time, if you see me out in the water or even in store come say hi!
I started working at us last Christmas holidays nick and I were pretty good mates and I had been involved in many events nick has been in charge of and basically lived in underground and then I was stoked when nick offered me a job ! The things I love about working in the shop is the really chilled work environment and the other work mates were all like a family now, my favourite brands are Nike Adidas and def I am still at school and go to orewa college and I’m year 12 my favourite hobbies are snowboarding surfing and skating so clearly underground is the perfect place for me to work and I wouldn’t have it any other way.
I started early Summer 2013. Was lucky enough to land a job from Underground Skate by Nick because I think I went in there everyday shopping haha – I was absolutely rapted when Nick asked me if I was keen to do work there! Love the staff, love the clothes and most of all love the interaction with the customers. I just love the job completely. Underground skate is a fun working atmosphere, the opportunities and responsibilities we are given is rewarding. You will often find me shopping in the mens department for some reason, not sure why I do that! – however I do love the Santa Cruz clothing, crooks and Castles brands, I love the sunnies we sell – i would actually buy all of them! and I am often found trying on every shoe in the rack! Outside of work I dance for The Lost Boys NZ Hip Hop dance crew based on the North Shore, Im always hitting the body combat and body jam classes at the Gym, and also do promotional and advertising work. I am a student at Orewa College and enjoy being part of the US team
“..Established from meager means, Underground Skate has grown through the years to be a successful skate, snow, surf and lifestyle specialist just North of Auckland City. Don’t let the Skate in the name fool you, as it is your snow expert in the North Shore area. Unlike other stores of its kind, it has not adopted the mass-retail, mall-centric explosion and has stayed true to its roots all along its ten year tenure. “Us” signifies the shops pride in not only the boarding community it shapes, but the community as a whole in which it runs. It’s not WHAT the shop carries, but rather it’s WHO the shop really is. Never turning its back on the people who have shaped the shop, Underground will never abandon it history to become a corporate machine. Its quality and expertise stems from its long-standing progressive reputation in the industry. From running camps, snow rail comps on the beach, and team sponsorships, its reach goes far and wide. Constantly pushing the envelope and always going bigger… Us understands the community. There is hardly a place on the shore where US is not represented and this is a direct result of the community it has and still is seeking to build in the rapidly growing and changing industry….”
We invite you to be a part of Us by shopping with Us online and we will give you the same level of service and quality advice as we would if you came instore. We are happy to discuss your needs on the phone 0800 BUY NOW or via email email@example.com
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