s-double
S/DOUBLE is the creative endeavour of Shawn Stüssy, the legendary designer
behind one of streetwear's most iconic brands. Founded in 2008, S/DOUBLE allows
Stüssy to explore his love for surf culture and considered design, while staying true
to his in-house creative process. Rooted in the essence of Stüssy’s surfing
beginnings, the brand plays on his initials and represents a deeper connection to his
roots in craftsmanship and artistic expression.
S/DOUBLE remains a smaller, more thoughtful project with a focus on quality over
quantity. Stüssy describes it as a way to re-engage with his passion for design
without the aggressive push of mass-market trends.
The brand’s design language blends surf-inspired aesthetics with subtle graphic
details, often incorporating Stüssy’s signature touch, all while maintaining an
understated, timeless appeal. With S/DOUBLE, Stüssy offers a more refined
approach to menswear that celebrates the artistry of surfboards, apparel, and a life
well-lived. It’s a label that remains a personal project—a garage-born, ever-evolving
experiment that carries forward Stüssy’s legacy with a renewed focus on authenticity,
individuality, and creativity.
